Tired of outdated and inaccurate industry codes

Accurate and usable industry data

Besides traditional industry classifications consisting of codes and corresponding text presentations, Vainu provides AI-created industries based on a company's content on its website, social media channels, and other written sources.

Vainu custom industry is not a single industry per company but a collection of categories that accurately describe all the company's fields of business. In addition to the custom industry, you can access metadata created by the AI, representing prediction accuracy.

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Get the data from the API

Vainu custom industries are one of the numerous data fields available from the Vainu API. You can access this data field from the GET Companies endpoint. Adding vainu_custom_industry to the fields parameter will include industries and all the available metadata.

GET https://api.vainu.io/api/v2/companies/
        ?company_name__startswith=vainu
    &country=FI
    &fields=company_name,vainu_custom_industry

Sometimes you need to find companies based on the industry. With Vainu custom industries, you can accurately pinpoint the companies you want to find by combining the industries most relevant for you. A company doing e-commerce in the food industry? Include both industries in filters. Vainu customer industry filter works well with the "__startswith" filter type, so you don't even have to know the exact name of the industry.

GET https://api.vainu.io/api/v2/companies/?
        vainu_custom_industry__startswith=e-commerce
    &vainu_custom_industry__startswith=Food
    &country=FI
    &fields=company_name,business_id,vainu_custom_industry

Understanding the confidence score

Vainu AI includes a confidence score for each industry it adds for a company. The higher the confidence, the more likely a company operates in that specific industry. Confidence scores range from 0 to 1, and we have included some helpers to streamline the processing of these scores.

In addition to the confidence score, you will get a confidence class. This simplifies the confidence score by presenting simple text values of 'low' and 'high'. Using the confidence class is an easy way to decide whether you want to include only the predictions that have high confidence or include the ones where our model is less confident. Go with the 'high' if you need certainty with results or get more data with 'low' if you can handle some level of uncertainty.

The confidence thresholds we provide are the limits when we consider the confidence score for this industry to be high or low.

{
    "confidence_score": 0.2535708546638489,
    "confidence_class": "high",
    "confidence_thresholds": [
        0.2
    ],
    "source_version": "classifier-fi-v009",
    "type": "industry_category_second_level",
    "value": "Food Processing"
},
{
    "confidence_score": 0.13723935186862946,
    "confidence_class": "low",
    "confidence_thresholds": [
        0.2
    ],
    "source_version": "classifier-fi-v009",
    "type": "industry_category_second_level",
    "value": "Retail"
}

For the following steps, we recommend you to read more about filtering at the Using the API -section.